Our local cable company has a pretty good reputation for customer service and innovative technologies. What they seem to be lacking is a sixth-grade grammar education.
Bend has the reputed highest per-capita dog ownership in the state, most of which are black labs, and they're smart and fast and loyal etc. so I get the visual and have no quibble with that.
However, though this will once again label me a grammar prude, the tagline bugs the heck out of me. "We better be good." It's just wrong. "We'd better be good" is the correct usage here. I know, I know, it's ad-speak, informal, colloquialism, etc. but it grates on me every time I see or hear it.
Of course, this time of year whenever I see that particular tagline I tend to follow it up with "We'd better not cry, we'd better not pout." And I'm telling you why.
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